MANUEL TORRES DESIGN has designed the new Insignia Store capable of generating a clearly differentiating brand and consumption experience for TENERIFE GROUP, Mexican company specializing in all types of finishes and luxury coatings in Mexico D.F., which has an area of ​​more than 1,200 m2 for exhibition and sale to the public.

This new exhibition space of the brand opened its doors last April and is located in an emblematic location, on the commercial front line of the luxurious Avenida Masaryk # 320 (Esquina Eugenio Sue), known as the ” Fifth Avenue “of Mexico City; The main commercial hub of the city, where boutiques of the most prestigious international firms are present.

The new Insignia Store has the latest trends in retail design and the latest cutting-edge commercial branding technologies, thus becoming an avant-garde, revolutionary and up-to-date store of the latest consumer demands. The new concept store reflects the essence and constitutive values ​​of the brand, providing something more: a shopping experience full of emotions.

The innovative design of the store has been designed with the same finishing and coating products that are exhibited and sold in the ‘Flagship Store’. In this way we move away from the merely expository character to accompany the client in a unique shopping experience thanks to a totally personalized advice; This being moved to a natural setting, where the game of textures, colors and lights provided by the materials themselves, wraps it in such a way that it recreates a oneiric universe.

To visualize the project content click here.