MANUEL TORRES DESIGN DEVELOPS KVADRATO RUGS TECHNOLOGICAL COLLECTION FOR GRUPO NOVADECOR
Manuel Torres Acemel, together with the teamwork of his studios MANUEL TORRES DESIGN, has developed a different and personal way of understanding an idea as simple as a carpet for the NOVADECOR Group. It is the KVADRATO Collection, which has been made with different finishes and typologies. The fundamental goal for the creative team has been to create a line differentiated by its design and innovation, developed under the concepts of simplicity, utility, flexibility, versatility and freedom. For this, the international design study was raised as a fundamental premise, develop an innovative design in its segment, use differentiating materials characterized by their resistance, cleanliness, hygiene, maintenance and use of new non-conventional manufacturing techniques. Finally, we also opted for the integration of a simple and complete technological system, as an added value to the product design, and the use of these carpets for Indoor and Outdoor environments.
As a result of all this process, KVADRATO RUGS TECHNOLOGICAL COLLECTION was born, whose design responds to an exhaustive Trend Research, investigating existing background, analyzing an exhaustive benchmarking and developing a complex system of sociological and market studies. The purpose has been to design an Author Collection of avant-garde and international style and clearly differentiated through design, innovation and functionality, also characterized by the use of innovative materials and receptive to the implementation of technological applications, through an innovative process of production, having as target the use in private spaces and preferably contract and institutional, thus covering the widest possible spectrum of its target audience.
KVADRATO RUGS TECHNOLOGICAL COLLECTION will be on the market from September 10 of this year and will be composed of nine different colors in polypropylene strips of 3.5mm width, with a maximum of 4 meters wide and an unlimited length. It will be fully customizable in terms of color range, in the plot and in measurements, making it a record for all types of spaces and any type of consumer.
In short, with the creation of this new Carpet Collection, the MANUEL TORRES DESIGN studio has managed to go beyond the mere functional use of it, thus enhancing its functionality, generating sensations and emotions through a creative and innovative design that provides an important value added to the product and, above all, comfort and practicality to its users.